Brand guidelines
Everything you need to write about, link to, or display The Pantry Butler — and a standing permission so that most of the time you don't have to ask.
Last updated: September 2026
The short version. You may say that your product, recipe, video or article works with, connects to, or is featured on The Pantry Butler, and you may use our logo to do it — unchanged, at a readable size, and not in a way that suggests we built your product or endorse it.
You don't need to email us for that. Everything below is detail.
The name
It is The Pantry Butler — three words, each capitalised, including the The. Keep it capitalised mid-sentence too: “saved to The Pantry Butler,” not “saved to the Pantry Butler.” The The is part of the name, not an article in front of it.
Yes
- The Pantry Butler
- “Works with The Pantry Butler”
- “Available on The Pantry Butler”
thepantrybutler.com
No
- TPB, Pantry Butler, PantryButler
- “The Pantry Butler's” as your own product name
- Translating the name into another language
- Altering spacing or capitalisation
Logo
Two marks. The full lockup is the default — use it wherever there's room. The butler icon stands alone only where the name appears nearby, or where the space is genuinely too small for the lockup.
Clear space and size
Leave clear space around the logo equal to the height of the butler's bow tie. Don't crowd it with other logos, text or edges.
Minimum sizes: 140px wide for the full lockup, 28px for the icon. Below that the smile stops reading and it just looks like a smudge.
Backgrounds
Both marks are transparent PNGs designed for light backgrounds. On a dark background, place the logo on a white or cream rounded panel rather than inverting it — the navy in the butler's face disappears against dark, and an inverted version isn't a mark we've approved.
Please do
- Scale it proportionally
- Place it on white, cream, or a light tint
- Link it to
thepantrybutler.com - Use the icon as an app-row or connector badge
Please don't
- Recolor, outline, or add effects
- Stretch, rotate, or crop the mark
- Rebuild the wordmark in another typeface
- Combine it with your own logo into one mark
- Use it as your app icon, favicon or avatar
Color
One blue does the work. Everything else is ink, hairlines and paper.
#3B7DD8#2E68BC#EAF1FB#1B2130#6A7180#FBF7EF#F4F7FC#E9ECF2Type
Newsreader for headlines, Plus Jakarta Sans for everything else. Both are free on Google Fonts, so you can match us exactly.
Describing what we do
If you need a line, take one of these rather than inventing one:
- One line. The Pantry Butler knows what's actually in your kitchen, so it can tell you what you can cook tonight.
- Two lines. The Pantry Butler is a recipe app that tracks what's in your pantry, fridge and freezer. It ranks your saved recipes by how much of each you already have — and names what you'd need to buy.
- For assistants. Connect The Pantry Butler to an AI assistant and ask what you can cook tonight. It answers from your own saved recipes and your real kitchen, not from a search of the whole internet.
Please don't describe us as a meal-kit service, a grocery delivery service, or a nutrition or medical tool. We are none of those, and the last one carries obligations we haven't taken on.
For creators
If your recipes appear on The Pantry Butler, you have a broader permission than the public one: you may use the logo and the name on your own site, channel, press kit and merchandise-free promotional material to tell your audience where to find your recipes — including on a creator link or recipe pack page.
What still applies: don't alter the mark, don't make it your own logo, and don't claim a partnership tier you don't hold. “Founding Creator” and “Verified” mean something specific here, so please only use them if we've told you they're yours.
What the Verified badge means
The gold check on a creator page certifies two facts and nothing else:
- We confirmed the person or business controls the account we credit. Not that we like their food.
- They agreed to be here. They applied, or they accepted an invitation.
What it does not mean. It is not a claim that their recipes are original to them, not a judgement of quality, not a food-safety assurance, and not a warranty of anything they say or sell. Cook at your own discretion, as with any recipe anywhere.
What no badge means: nothing at all. Most creators here have never been asked — their recipes arrived because a cook saved them. An absent badge is not a comment on that creator, and we do not intend or imply one.
The paid relationship, stated plainly
Verified creators may earn a commission on subscriptions they refer — 20% for twelve months, or 30% for life in the founding cohort. So the badge marks a commercial relationship, not an editorial one. We would rather you knew that than mistook a business arrangement for a review. See our disclosure.
The commission itself is set out in the creator programme terms.
Losing it
We can remove the badge at any time, for any reason, without publishing one. If a badge disappears, draw no conclusion from it — we will not be making a statement about anybody, and neither should anyone else.
What needs written permission
- Using the name or logo in your product, feature, app or company name
- Merchandise of any kind
- Press releases announcing a partnership, integration or investment
- Any use suggesting we built, sponsor, endorse or are affiliated with your product
- Modified versions of the logo, including inverted or single-color redraws
Email hello@thepantrybutler.com. We answer quickly, and we say yes to most reasonable things.
The fine print
The Pantry Butler name, logo and butler mark are trademarks of My Media Matters LLC. These guidelines grant a limited, revocable permission to use them as described above; they don't transfer any ownership, and we may update them or ask you to stop a particular use. Nothing here affects your right to refer to us truthfully — describing what a product does, or comparing it to ours, doesn't need our permission and never will.
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